SME Toolkit
www.smetoolkit.org
Elements for a Successful Press Campaign
Adapted from content excerpted from the American Express® OPEN Small Business Network
Copyright © 1995-2012, American Express Company. All Rights Reserved.
To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following "elements" of a PR strategy to learn more about what they are, how they're used, and when you might want to use them.
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